About Us

Pugs® has established deep healthy long lasting roots in the niche market of convenience store retailing and distribution. Pugs®, during more than 25 years of business operations, leads the industry by reinventing distribution models and synergizing to the ever changing customer centric demand.


Pugs® focuses and self-evaluates based on the core principles of its mission statement: E2P3™, to Exceed Expectations through Passion, Performance, and Profitability. The realization of the mission statement permeates into every aspect of Pugs'® business operations from the special care and attention in developing innovative products with great attention to fit, function, and style that exceeds the customers’ expectations to maximizing product revenue for our business partners, dealing efficiently, productively, and acting with integrity with employees, vendors, and business associates.


Pugs’® mission statement is to be “Pugs Driven™." The Pugs® sunglass and apparel programs are the dominate industry brands. Millions of Pugs® products are sold annually to very passionate customers. At Pugs® we call these customers “Power Users,” and we tip our hats to you and we resolutely renew our commitment to exceed your expectations.


Pugs® believes in solid core values such as one penned by Victor E. Frankl who said: “Everyone has his own specific vocation or mission in life; everyone must carry out a concrete assignment that demands fulfillment. Therein he cannot be replaced, nor can his life be repeated, thus, everyone's task is unique as his specific opportunity to implement it."